Selected work
2 projects
RBL Bank
Fintech · 2022
0→1 product launch. Designed the bank's first UPI-based self-service credit card payment
experience — 3 payment journeys, 7+ edge cases, every failure state.
The challenge wasn't building a payment page. It was building trust at the moment money changes hands.
Dineout
Consumer · 2021
UI/UX, Research, Prototype. Studied the existing app's task flow, ran a heuristic evaluation
and usability testing with real users, then delivered a cleaner, more consistent interface —
the original case study, reproduced in full.
About
Philosophy
Trust isn't a feature. It's what every feature is really for. I design for the moment users feel uncertain — that's where a product earns or loses them permanently.
Background
12+ years across fintech, enterprise, and consumer products in India. Now in Los Angeles, open to Senior and Staff Product Designer roles at US companies.
Belief
The most underrated design skill is knowing when not to add a feature. Restraint is the discipline. Clarity is the outcome.
Specialisations
Fintech · Banking · Payment systems · 0→1 launches · Design systems · Trust-critical products
How I think
01
Uncertainty is the real design problem
Every screen should answer the question users are afraid to ask. If they're unsure what happens next, the design hasn't done its job.
02
Edge cases reveal the product's character
Quality isn't measured by the happy path — it's measured by how gracefully a product handles everything that can go wrong.
03
The best decision is often what not to build
Restraint is a craft. Every removed element is a deliberate choice. Less, done well, outlasts more, done carelessly.
Experience
12+ years · 4 companies
RBL Bank
Senior UX/UI Designer
Led end-to-end UX/UI design for digital banking products — launched the bank's first UPI credit card payment capability, built a scalable design system using Atomic Design principles.
2022–2026
Jio Platforms
UX/UI Designer
Designed telecom and digital service products for millions of users using user-centered design methodologies within Agile environments.
2021–2022
Birlasoft — Enterprise Products
UX/UI Designer
Designed enterprise web applications for B2B clients — complex information architecture, scalable UI patterns, and usability for power users.
2019–2021
Times Internet — Dineout · NewsPoint
UX/UI Designer
Designed for high-traffic media and dining platforms serving millions of daily active users — content hierarchy, navigation, personalisation.
2013–2019
AI-assisted workflow
Claude
Stress-testing information architecture and product decisions before opening Figma. Challenges assumptions before they become wireframes.
Figma AI
Accelerating component generation and design system variants. Stays in the design layer, not the repetition layer.
Midjourney
Visual concepting and mood exploration before committing to direction. Expands the option space early in the process.
Open to opportunities
Let's make something
worth trusting.
I'm actively looking for Senior and Staff Product Designer roles in Los Angeles or remote. Fintech, AI, enterprise, and consumer products — all in scope.